The Ian Martin Group: Connecting Best of Breed Apps to Modernize Recruiting Operation

The Ian Martin Group is a Toronto-based recruitment and project staffing firm that serves Fortune 500 clients and supports more than 1,200 contractors. In 2014, the company began a program to modernize its core processes using best-of-breed software.

The Challenge

Adopt specialist tools and still work as one system

The team selected Bullhorn for candidate management and Zendesk for customer support. To get the full benefit, the applications had to work together and keep data consistent without building and maintaining custom code.

CEO Tim Masson explained the approach: “Instead of trying to write our own integrations, we decided to buy rather than build.”

What was needed:

  • A platform the team could learn quickly and use confidently
  • Clear, visual mapping so analysts and developers could collaborate
  • Enough flexibility to support validation and data integrity in Bullhorn
Tim Masson, CEO

We took time to evaluate a number of integration software vendors, and found that Flowgear was the best suited to our requirements. It was the easiest to get going, and provided the simplicity combined with flexibility that we were looking for in an integration platform.

Visual integration for shared teams

Flowgear’s graphical designer let analysts and developers collaborate, mapping flows and enforcing Bullhorn validation with more than 20 live workflows.

The Solution

Visual integration that analysts and developers can share

The Ian Martin Group implemented Flowgear to connect Bullhorn and Zendesk and to enforce data quality rules inside Bullhorn.

Masson highlighted why the team chose it:

  • Graphical mapping of data flows
  • A visual canvas that is easy to understand without intensive training
  • Agility and speed of development

“We found it’s a tool that business analysts can use, it’s not just for developers. The business analysts were super excited that with Flowgear they could see processes working visually, and not just in a flow chart,” said Masson, “and our users are really happy with the Flowgear integration.”

So far the company has implemented more than 20 workflows between the systems, including controls that maintain validation and data integrity in Bullhorn.

The Results

Faster delivery and cleaner data across recruiting workflows

Flowgear became a core part of the modernization effort.

Outcomes:

  • Over 20 live integrations syncing Bullhorn and Zendesk
  • Business analysts can participate directly using the visual designer
  • Validation rules help keep Bullhorn data clean and usable
Faster delivery, cleaner data

Flowgear’s integration platform has been a key tool in our business transition project and we couldn’t have re-designed our processes without it,” said Masson.

Reuse patterns across ops

The team will apply the same visual patterns to new recruiting and support processes for faster rollouts.

Looking Ahead

Shared patterns enable faster, scalable new integrations.

With the initial workflows in place, the team can apply the same patterns to additional recruiting and support processes. New integrations can be delivered faster, with analysts and developers working from the same visual view.

Flowgear, the agile integration company, gives the Ian Martin Group, North America’s most progressive recruitment and project-staffing firm, the integration tools they need to transform their business using best-of-breed software. The Ian Martin Group is a Toronto, Canada, based technical recruitment and project staffing company that serves Fortune 500 clients and has over 1200 contractors. In 2014 a project was initiated to transform the business to bring processes into the new way of working in the 21st century. The company elected to implement best-of-breed solutions, Bullhorn for candidate management and Zendesk for customer support, but they needed to be integrated to get the most benefit. “Instead of trying to write our own integrations, we decided to buy rather than build,” said CEO Tim Masson. “We took time to evaluate a number of integration software vendors, and found that Flowgear was the best suited to our requirements. It was the easiest to get going, and provided the simplicity combined with flexibility that we were looking for in an integration platform.” Masson points to a number of game-changing benefits in Flowgear:
  • its graphical mapping of data flows,
  • the visual canvas makes it easy to understand and therefore can be understood without intensive training,
  • agility and speed of development.
“We found it’s a tool that business analysts can use, it’s not just for developers. The business analysts were super excited that with Flowgear they could see processes working visually, and not just in a flow chart,” commented Masson, “and our users are really happy with the Flowgear integration.” So far the company has implemented over 20 integration workflows between the two systems, and to maintain validation and data integrity within Bullhorn. “Flowgear’s integration platform has been a key tool in our business transition project and we couldn’t have re-designed our processes without it,” remarked Masson.
Play Video
Flowgear excels against Magic Quadrant leaders
See what Gartner, G2 Crowd, SourceForge and Slashdot have to say.

The iPaaS market is growing exponentially as businesses seek ways to connect disparate systems and optimize workflows. Flowgear iPaaS enables businesses of all sizes to shed the workload & complexity of Data and App-to-App integration, quickly & affordably.

Flowgear was recently featured as a key player in the iPaaS industry in an insightful article by Fortune Business Insights.

iPaaS market valued at USD 10.70 billion in 2023. Projected to grow from USD 12.87 billion in 2024 to USD 78.28 billion by 2032, exhibiting a CAGR of 25.3%

GPI logo
|

“The Flowgear platform is easy to understand and easy to learn. It is very use full to build IPAAS integrations.”